About YOUM

YOUM is a generative AI communication platform for friends only. No followers. No likes. No fakes. YOUM is the antagonist to social media. With “you and me” at the centre of everything. In multi-mode, and multi-media.

The product

YOUM uses embedded generative AI to reimagine how people communicate on a computing device. With a multimedia Feed to watch, listen, read and react for friends only. With radically private Threads. With Multi-modal Messaging powered by generative AI for image and audio capture. With Instant Translation. With Universal Search. And Moments to record and share your day with loved ones.

Radically Private

Privacy is not an unavoidable casualty of the internet. YOUM is built on a new decentralised model for radical privacy. Processing and generative AI is kept on device wherever possible. Encryption is a given. So user data is not exposed to anyone, including YOUM.

Privacy Policy

YOUM utilizes state-of-the-art security and encryption to provide private messaging and internet calling services to users worldwide (“Services”). Your calls and messages are always encrypted.

Information you provide

Account Information. You register a phone number when you create a YOUM account. Phone numbers are used to provide our Services to you and other YOUM users. You may optionally add other information to your account, such as a profile name and profile picture. This information is encrypted.

Messages. YOUM stores your message history on your device and its servers for 7 days. Thereafter messages are deleted to enact the “right to forget” unless you choose to save a memorable moment beforehand. Your messages are encrypted.

Additional technical information is stored on our servers, including randomly generated authentication tokens, keys, push tokens, and other material that is necessary to establish calls, transmit messages or enable services. YOUM limits this additional technical information to the minimum required to operate the Services.

Contacts. YOUM can discover which contacts in your address book are YOUM users, using a service designed to protect the privacy of your contacts. Information from the contacts on your device may be transmitted to the server in order to determine which of your contacts are registered.

User Support. If you contact YOUM User Support, any personal data you may share with us is kept only for the purposes of researching the issue and contacting you about your case.

Managing your information. You can manage your personal information in YOUM’s application Settings.

Information we may share

Third Parties. We work with third parties to provide some of our Services or who could provide services to you. For example, our Third-Party Providers send a verification code to your phone number when you register for our Services or provide a contextual service to assist you. These providers are bound by their Privacy Policies to safeguard that information. If you use other Third-Party Services in connection with our Services, their Terms and Privacy Policies govern your use of those services.

Other instances where YOUM may need to share your data:

  • To meet any applicable law, regulation, legal process or enforceable governmental request.
  • To enforce applicable Terms, including investigation of potential violations.
  • To detect, prevent, or otherwise address fraud, security, or technical issues.
  • To protect against harm to the rights, property, or safety of YOUM, our users, or the public as   -required or permitted by law.


We will update this Privacy Policy as needed so that it is current, accurate, and as clear as possible. Your continued use of our Services confirms your acceptance of our updated Privacy Policy.

Terms. Please also read our Terms which also governs the terms of this Privacy Policy.

Contact us

If you have questions about our Privacy Policy please contact us at or alternatively at: NYOUM Ltd., 45 Pall Mall, London SW1Y 5JG, United Kingdom.

Effective as of May 17, 2024


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